Organic engagement across the CIA, Will Denbo & Scott Denbo accounts
12-month average engagement rate by account.
The share of people who act on a post — likes, comments, and reposts — out of everyone who sees it (interactions ÷ impressions). It measures how compelling the content is, not just how many people scrolled past.
These are organic results, with no paid promotion behind them.
Typical LinkedIn engagement rates:
All three CIA accounts sit at the top of, or above, the healthy range. The CIA company account is roughly double the strong-performance threshold.
December CIA rate (31.8%) shown; excluded from the 12-month average as an outlier driven by the holiday party photo at 138%. The dashed reference line marks the ~2% LinkedIn industry average.
How many times CIA's posts were seen (impressions) and how many distinct members they reached. CIA page only — organic, no paid. From LinkedIn's audited company-page export. On average, each CIA post drew about 970 impressions.
Why are impressions higher than members reached? Impressions count every time a post appears on screen, so one person who sees several CIA posts in a month is counted each time. Members reached counts each person only once. The gap reflects how often the average follower sees CIA content — roughly 2 impressions per person reached across the year.
Average engagement rate per account, by month. The LinkedIn avg column (~2%) is the all-industry benchmark — a reference point for every row.
| Month | CIA | Scott | Will | LinkedIn avg | Notable |
|---|
Net new followers for the CIA company page, June 2025 – June 2026. Will and Scott are personal profiles not included here.
Takeaway: follower growth mirrors the engagement seasonality — the fall (Sep–Oct: 97, 112) and spring (Mar–Apr: 89, 85) peaks line up with the strongest content months. The base is heavily Nashville-based, senior-level, and concentrated in sales, business development and insurance — a strong match for CIA's audience. And the growth is high quality: all 786 followers were earned organically.
LinkedIn engagement follows a predictable yearly rhythm — and CIA's accounts track it closely. Dips aren't underperformance; they're the calendar.
People vacation and post less, so reach softens platform-wide. CIA eased from 10% in June to 8.2% in July, 6.6% in August and 6.3% in September. Reach actually peaked in August (~20K) even as the rate dipped — visibility held strong while interaction softened.
Back-to-work focus and conference season lift engagement. CIA climbed to 11.5% in October and 13.8% in November. Best follower growth months: 97 and 112 new followers, respectively.
Fewer brands post, so the people who are on LinkedIn engage more. CIA's December rate hit 31.8%, led by a holiday-party photo that reached 138% on its own. Excluded from the 12-month average as an outlier; included, the average is 11%.
Awards, events and renewals season drive a strong run — CIA reached 9% in March, dipped slightly in April, then hit 14.6% in May. A natural second peak — invest accordingly.
Strategic takeaway: plan the heaviest, highest-value content (awards, milestones, thought leadership) for the fall and spring peaks, and use summer to test and stay visible while competitors go quiet.
Patterns flagged across the year's monthly reports.
New hires, promotions, milestones and personal stories consistently top the charts — from the Halloween montage (39%) to new-producer announcements, to Scott's leadership reflections earning double-digit comments.
It averages ~9.3%, repeatedly hitting double digits on awards, office openings and event recaps — well above the 1–4% norm. The company page's ability to tag employees and use "notify all employees" is a structural advantage the personal accounts don't share.
The franchise carousel hit 10% on only ~350 impressions — a niche but highly engaged audience. Carousels consistently beat plain text/image posts.
Award and finalist posts are drawing 11–57 substantive comments, lifting reach and signaling genuine resonance, not just passive likes. The Jimmy Whitehair / IJ Agent of the Year post drew 57 comments — among the year's highest.
Highest-engagement posts over the period. CIA avg column is the page's audited 9.3% 12-month average (excl. December outlier). See all 65 notable posts →
| Rate | CIA avg | Post | Account | Month |
|---|---|---|---|---|
| 138% | 9.3% | Holiday party photos | CIA | Dec '25 |
| 57% | 9.3% | Saltgrass leadership trip | CIA | Dec '25 |
| 43% | 9.3% | Intersure Principals Meeting | CIA | May '26 |
| 39% | 9.3% | Halloween Party photos | CIA | Oct '25 |
| 36% | 9.3% | Scott's Intersure recap | CIA | Nov '25 |
| 31% | 9.3% | Both Hands event | CIA | May '26 |
| 30% | 9.3% | Celebrating a year of momentum | CIA | Dec '25 |
| 20% | 9.3% | Waste Today Corporate Growth Conf. | CIA | Nov '25 |
| 19% | 9.3% | CA office opening / reception | CIA | Mar '26 |