A Strong Year
on LinkedIn

Across the past year, CIA's LinkedIn presence has grown into a genuine business asset. The company page averages a 9.2% engagement rate — roughly double the "strong performance" threshold and more than four times the ~2% all-industry average. Will's and Scott's personal accounts both sit comfortably in the healthy range, with Scott near the top of it.

The page added 786 new followers entirely organically — no paid promotion, no auto-invites — and its content was seen 157,000 times, reaching about 82,000 distinct professionals. The audience skews exactly where it should: senior, sales- and business-development-focused, and concentrated in insurance and the Nashville market.